A quiet corner of Paris, with a Moroccan soul.

At @tililaparis, warm wood, soft light and a cup worth sitting down for, while Appia Life keeps every coffee flowing behind the counter.

Swipe to step inside.

Three tools, always in the bag.

We asked our technicians what they never leave behind on a service call. The answer came back clear: a thermometer, a scale and a screwdriver.

Swipe to see why, and tell us which tool you`d add as the fourth.

Every launch tells the same story, in a different city.

Baristas, partners and coffee communities meeting Appia Viva and Viva Grinder up close, getting their hands on it and making it part of their everyday work behind the counter.

And the journey isn`t over: new stops are coming soon.

Always the icon.

A complete station, designed to work as one.

With PUQ Press M9, developed exclusively for Nuova Simonelli, Appia Viva and Viva Grinder come together in one coordinated workstation that integrates grinding, dosing, automatic tamping and extraction.

Every step is designed to make the workflow behind the bar smoother, more efficient and more consistent.

Everything perfectly in sync, cup after cup.

Creative, colorful and full of character.
At @ruinecoffee, coffee and creativity come together.
Grab a cup, take a seat, pick up a pencil and start drawing, while Appia Life keeps every coffee flowing throughout the day.

Behind every great coffee experience, there are people whose expertise makes the difference.
Technicians play an essential role in our industry, bringing together knowledge, precision and passion every day.
That’s why the Nuova Simonelli Technicians Competition is more than a challenge: it’s our way of celebrating their skills, their dedication and the value they bring to the coffee world.

The icon arrives in Paris.
A first look at Appia Viva and Viva Grinder for the coffee community, and a first taste of what everyone will soon meet behind the bar.
The machine you already love, now in a new chapter.
Always the icon.

With C-Automation, every portafilter carries its own recipe. Lock it in, and the machine automatically runs the right one.
Different recipes, one simple gesture.
Which recipes would you set up?

Simplify coffee with C-Automation.

⏱️ 12 days to the Nuova Simonelli Technicians Competition in Paris.

The stage is set, the clock is ready, and the pressure is real. Speed, precision and expertise, live on stage, for the coffee engineers who keep every machine performing at its best.

Paris, September 12 to 13, 2026.