In the world of professional coffee, excellence is not measured only by the quality of extraction, but also—and above all—by the expertise of the people working behind the scenes every day: technicians. With this vision in mind, the Nuova Simonelli Technicians Competition was created and continues to grow as an event that goes far beyond a simple contest, becoming a true opportunity for connection, training, and knowledge sharing for the entire service community.
The recent editions in London and Dubai confirmed how central this project has become within Nuova Simonelli’s vision: recognizing and celebrating technicians as the driving force of the coffee ecosystem.
One Global Community, One Shared Goal
The Nuova Simonelli Technicians Competition has established itself internationally as the only event dedicated exclusively to coffee technicians, attracting highly skilled professionals united by the same passion: continuously improving their expertise and helping raise industry standards.
The gold medal at the London competition was awarded to Alex Sacco (Modern Standard Service), while the second edition of the Nuova Simonelli Technicians Competition Dubai was won by Mohamed Yahya (BOON Coffee).
More than a competition, what truly distinguished both editions was the strong community-oriented spirit. The eight technicians and engineers, selected through a preliminary test and coming from diverse professional backgrounds, shared experiences, practical advice, and best practices, transforming every challenge into an opportunity for mutual growth.
This approach perfectly reflects Nuova Simonelli’s philosophy: building meaningful connections among professionals while fostering continuous and collaborative learning.
And now, the Nuova Simonelli Technicians Competition returns to Paris during the Paris Coffee Show. On September 12–13, eight technicians will compete for the fifth consecutive year for the title of Best Technician in France.
Nuova Simonelli’s Commitment to the Service Community
The Nuova Simonelli Technicians Competition is just one of the many initiatives through which Nuova Simonelli invests in the service sector.
The brand has always recognized the strategic role technicians play, not only in machine maintenance but also in shaping the final customer experience. For this reason, Nuova Simonelli is committed to supporting the sharing of technical know-how while also promoting and rewarding emerging talent.
An Ecosystem Built Together
The success of the Nuova Simonelli Technicians Competition is also made possible through the collaboration of partners who share the same values of quality and innovation.
Sponsors of the two editions included leading companies in the industry such as Cafetto (cleaning solutions), REPA and Jaguar Espresso Systems (spare parts), BWT (water treatment), and SCA UAE and Area 51, supporting coffee culture and professional development.
These partnerships help create a strong ecosystem in which every element, from the machine itself to maintenance and technical support, is designed to ensure outstanding performance.
Beyond the Competition: Building the Future of Service
The Nuova Simonelli Technicians Competition is not just an event; it is a project focused on the future.
A future in which the technician’s role becomes increasingly central, recognized, and valued throughout the coffee industry.
Because behind every great espresso, there is always a great technician.
And Nuova Simonelli is proud to stand by their side, every day.
