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ALWAYS THE ICON. Appia Viva: A Design Evolution of a Coffee Industry Classic

2 July 2026

Some machines do more than making coffee. They become part of the identity of a place.

For nearly twenty years, Appia has been a familiar presence behind coffee bars around the world, supporting the daily rhythm of service and earning the trust of baristas and coffee professionals one cup at a time.

Today, that iconic coffee machine enters a new chapter.

Introducing Appia Viva: the evolution of one of the most recognizable and beloved espresso machines in the industry. A renewed interpretation that enhances its visual impact and contemporary appeal while preserving the character that made Appia a reference point for everyday coffee service.

Always the Icon

When we say “Always the Icon,” we are celebrating the unique role Appia has built over the years.

An icon is not defined by trends. It is defined by its ability to remain relevant, recognizable and appreciated through time.

With Appia Viva, Nuova Simonelli did not seek to reinvent Appia, but to evolve it. The new design refines and elevates its identity, bringing cleaner lines, a stronger visual presence and a more contemporary aesthetic to coffee bars around the world.

The result is a machine that feels modern and renewed while remaining unmistakably Appia.

A Design That Looks Forward

Appia Viva has been designed to meet the expectations of today’s coffee environments, where functionality and aesthetics are equally important.

The updated design gives the machine a more dynamic and refined appearance, allowing it to integrate naturally into a wide range of hospitality settings—from traditional cafés to contemporary coffee concepts.

Every detail contributes to a stronger visual identity, enhancing the machine’s presence behind the counter while maintaining the practicality and reliability that professionals know and value.

The Next Chapter Begins

From its headquarters in Belforte del Chienti, Italy, Nuova Simonelli is bringing Appia Viva to new markets, new partners and new coffee shops across the globe.

It is the next step in the story of a machine that has accompanied coffee professionals for generations—a story built on trust, daily performance and enduring design.

Stay tuned as Appia Viva continues its journey around the world. In the coming months, Nuova Simonelli will showcase the new icon at key industry events in United Kingdom, Belgium, France, Indonesia, Japan, Malaysia, Philippines, Singapore,Vietnam, Taiwan, and much more coming, bringing its renewed design and unmistakable identity to coffee professionals across international markets. Follow the journey and discover where Appia Viva will appear next.

 

A new look. A stronger presence.

Always the Icon. Always Appia.

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